E11EVEN Vodka, a brand that was created and licensed from the highly successful E11EVEN Miami Nightclub, launched June 2020. With the guidance and marketing direction coming from the E11EVEN Miami marketing team, the brand had a successful launch in the local Miami market. Once the E11EVEN nightclub started their reopening plans (after the closure due to the pandemic) the marketing team knew they would need to retain an advertising and marketing agency to assist with the eventual takeover of the marketing direction for the brand. Because of strong relationships with both partners of each brand, SKC Group got the call to take the reins on the project. Currently SKC manages all branding, design, marketing and social media for the E11EVEN Vodka brand.